Trade Shows are Coming Back, but do you Still Need Them?
By Frank Tolkacz, Square 2 Marketing Refocus Your Trade Show Strategy To Better Connect With Qualified Prospects As the severity...
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SBA Announces Extension of $100 Million Grant ‘Community Navigator Pilot’ Program Proposals to July 23, 2021
The U.S. Small Business Administration (SBA) announced the extended application date for its new Community Navigator Pilot Program. SBA will...
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How to Focus on Workplace Relationships in a Post-COVID World
By Mike Kappel, Forbes Working remotely can feel a little lonely, can’t it? I know I miss seeing my co-workers...
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4 Small-Business Innovations That Will Outlast the Pandemic
By Randa Kriss, AP News Small businesses that survived the COVID-19 pandemic still face a long road to recovery, but...
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A Recovery for All of Us: New York City Announces Concierge Service to Slash Red Tape for Small Businesses
NEW YORK—Mayor Bill de Blasio and NYC Department of Small Business Services (SBS) Commissioner Jonnel Doris today launched NYC Business...
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5 Ways to Help Small Businesses Recover From the Pandemic
By Randa Kriss, AP News When the COVID-19 pandemic hit, communities around the U.S. rallied to help small businesses by...
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Why Digital Experience Management Should be a top Priority for Today’s Companies
By Zeus Kerravala, Forbes Most business leaders understand that customer experience (CX) is now the top brand differentiator and have...
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How to Justify Your Marketing Budget to Your Boss
By Mike Lieberman, Square 2 Marketing The good news is marketing budgets have been on a steady incline for the...
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5 Ways to Improve Customer Relationships
By Mike Lieberman, Square 2 Marketing How do you convince people to partner with you? The focus has been shifting...
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6 Must-Have Traits in a Marketing Strategist
By Joanna Swartwood, Square 2 Marketing Your marketing and sales team should always include a strategy lead (often called a...
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Why Market Research is so Important When Starting a New Business
By Mike Lieberman, Square 2 Marketing The importance of market research should never be underestimated, especially for those starting a...
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Office Return-to-Work Plans Could Make or Break Some Restaurants’ Business
By Amelia Lucas, CNBC Employers across the country are crafting plans to bring workers back to the office as Covid-19...
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