The Benefits of Starting a Podcast for Your Small Business

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By NYC Media Training

The growth of podcasting has created great opportunities for businesses of all sizes. Sharing valuable and entertaining information through a podcast is the perfect way to keep your marketing efforts relevant in today’s marketplace. Here are a few of the best benefits that your business will experience when you start a podcast:

Increase Brand Awareness 
Today, most markets are highly competitive, even for businesses that operate in small niches. This makes it critical for your small business to have a memorable brand that will stand out in the crowd. Podcasting offers your company a way to keep your brand fresh in the minds of your customers over long periods, especially as the number of podcast episodes you make available increases.

Low Start-Up Costs 
The equipment needed to create a podcast is not complex. With a basic setup that includes a quality microphone and editing software, you can create a podcast with a level of quality that will reflect your business well. This only continues to become truer as advancements in technology make podcasting even more straightforward, accessible and affordable, making it the perfect marketing solution for a small business with a limited budget.

The Growth of Mobile Platforms 
More people than ever before are using mobile devices such as cell phones and tablets to find the information and products they need. Since the growth of mobile platforms won’t be slowing down any time soon, it’s vital that your business can meet today’s consumers where they are. Podcasts are the perfect way to do just that.

Understand Your Customers 
Interacting with the people who listen to your podcast is one of the most beneficial parts of podcasting. There’s no better way to understand your customers’ desires than to communicate with them directly. Podcasts create the perfect environment in which this can happen, especially when your podcast can be shared through social media platforms that will generate comments and shares from your existing listeners and those who are new to your podcast.

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